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In recent years, e-commerce has become a popular way for consumers to purchase goods, especially during the COVID-19 pandemic. As technology continues to advance, it’s expected that e-commerce sales will continue to grow. In this blog post, we’ll explore what percentage of US consumer goods sales were done in e-commerce in 2022.

The rise of e-commerce has been a game-changer for the retail industry. With the convenience of online shopping, consumers have been able to purchase products from anywhere at any time, and businesses have been able to reach a wider audience. The COVID-19 pandemic accelerated this shift to e-commerce, as consumers increasingly turned to online shopping to avoid crowded stores and to minimize the risk of exposure to the virus. As we move into 2022, it’s expected that e-commerce sales will continue to grow, with more businesses embracing digital transformation and more consumers becoming comfortable with online shopping. In this blog post, we’ll take a closer look at what percentage of US consumer goods sales were done in e-commerce in 2022 and explore some of the key factors driving the growth of online shopping.

Important Points:

  1. According to a report by eMarketer, e-commerce sales in the US were projected to reach $908.73 billion in 2022, up from $794.50 billion in 2021.
  2. In 2022, e-commerce sales were expected to account for 18.1% of all retail sales in the US, up from 15.9% in 2021.
  3. The pandemic accelerated the shift to e-commerce, with many consumers opting for online shopping due to safety concerns and convenience.
  4. Major e-commerce players like Amazon and Walmart have continued to dominate the market, but smaller businesses have also been able to succeed through online sales.
  5. The rise of mobile shopping and social media shopping has also contributed to the growth of e-commerce sales.


1.What types of products are most commonly purchased through e-commerce?

A:The most common products purchased through e-commerce are electronics, apparel, and home goods

2.Are there any disadvantages to e-commerce?

A:Some disadvantages of e-commerce include the inability to see or touch products before purchasing, the potential for scams or fraud, and longer delivery times.

3.Is it safe to shop online?

A:Yes, it is generally safe to shop online as long as you take precautions such as using a secure website and protecting your personal information.


  1. E-commerce allows for greater convenience and flexibility in shopping, as consumers can browse and purchase products from anywhere at any time.
  2. Online shopping often offers a wider selection of products and better prices than traditional brick-and-mortar stores.
  3. E-commerce provides opportunities for small businesses to reach a larger audience and compete with larger retailers.


  1. E-commerce can lead to increased packaging and shipping waste, which can have negative environmental impacts.
  2. Some consumers may be hesitant to purchase products online due to concerns about security and fraud.
  3. E-commerce can contribute to the closure of brick-and-mortar stores and the loss of jobs in the retail sector.

Final Conclusion:

In 2022, e-commerce sales were expected to account for a significant percentage of US consumer goods sales. While there are both pros and cons to e-commerce, it’s clear that online shopping will continue to play a significant role in the retail industry in the coming years. As technology continues to evolve, it will be interesting to see how e-commerce continues to shape the way we shop and purchase goods.

In conclusion, e-commerce has emerged as a major force in the retail industry, and it’s clear that online shopping is here to stay. With the pandemic accelerating the shift to e-commerce, businesses that were able to pivot to digital channels have been able to thrive, while those that were slow to adapt have struggled. As we move forward, it’s likely that e-commerce will continue to grow and evolve, with new technologies and innovations enabling even greater convenience and flexibility for consumers. However, it’s also important to recognize the potential downsides of e-commerce, such as increased packaging waste and the closure of brick-and-mortar stores. As we navigate this new retail landscape, it’s crucial for businesses to find a balance between online and offline channels, and to prioritize sustainability and social responsibility in their operations.

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